Small Actions, Deep Intentions: The Beginning of Knomader
My very first “community project” started at age 11, when I gathered my classmates to pick up litter in our local playground. It was a simple after-school activity that traded playtime for purpose—but it planted a seed. A quiet belief that small, intentional actions can shape a better world.
When I landed my first full-time job, I didn’t reward myself with a designer bag or new clothes. I made my first donation to an environmental organization.
Is my career really contributing to something good?
For 15 years, I worked as a marketer, eventually growing into a director role at a top global fashion brand. I’m proud of the challenges I faced and the growth I achieved as an ambitious career woman.
But deep down, I couldn’t ignore the discomfort. I’ve always leaned toward minimalism in my personal life—yet my job required me to push people to consume more. To create urgency for buying excess inventory, to drive more production, more waste. I could no longer turn away from the reality that I was part of a system fueling overconsumption and resource depletion.
Knomader: Finding My Way, Again
I realized I didn’t need to be perfect—I just needed to move with intention. To reignite that quiet spark. Knomader was born from that moment. It’s not about saving the planet with grand gestures, but about living just a little better, a little more consciously.
The name combines “kind” and “nomad”—because in the end, we’re all just passing through this planet. I hope we can move through it gently, with more kindness toward ourselves and the Earth.
My message isn’t about refusing to buy anything, no matter what. There are things we need in life—and when those moments come, I simply hope we pause to consider: What’s the better choice? One that’s kinder to our bodies, and kinder to the planet.
If anything I share can offer even a small spark—a shift in habit, thought, or purchase—toward something healthier, then that’s more than enough.